About
INTO Design designs and produces smart accessories for design and quality-conscious women. The mission is to create products that solve some of the everyday irritations in the modern woman's life. Products of high aesthetics and good quality – that are both smart and beautifully designed. We develop and design products that are specifically created to ease and enhance women's busy everyday lives. Our goal is to offer innovative and functional solutions that help women handle daily challenges more effectively and with style.
EDGE Light® is design and trademark registered in Europe. Applications for design and trademark registration have been submitted in the USA. Trademark registration will be applied for in China later this year.
Lotte Steffensen
INTO Design was founded by Lotte Steffensen, a designer and entrepreneur. She was a co-founder of the relaunch and rebranding of the Danish design icon Hoptimist until 2018.
"I like to combine the aesthetic with the functional to create a contemporary and commercial expression, which has been the consideration behind EDGE Light®. With EDGE Light®, I have solved a recurring problem – helping women find their items in their handbags in a simple way when it is dark. But it has been important to me that it is also so aesthetically appealing and elegant that women who value beauty and expensive design would also want to use it."
Emma Steffensen
Emma Steffensen is a partner and responsible for branding and marketing. With her background as a designer, she brings a contemporary approach to the company's strategic branding and marketing skills. Her innovative approach and eye for aesthetics ensure that the company's visual identity is both current and engaging.